Explaining a genuinely new product category, fast.
An airless tyre distributor needing a site that explains a genuinely new product category clearly, fast.
What we actually do for them
Tannus distribute airless bike tyres, a category most riders have never heard of. Tannus is part of the Eco-Group family of brands. The brief was a site that could explain the tech and the benefit in under a minute, for both retail and trade buyers.
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What it is, before buy it.
Designed a site structured around 'what is it' before 'buy it', with clear tech explainers - split for retail shoppers and trade/wholesale buyers, so both get what they actually need.
Getting in front of bike shops directly.
Ran a marketing push targeted at bike shops carrying competing tyre brands, aimed at winning trade attention, not just retail eyeballs.
“Explaining a new product category is hard. Mindstate made ours make sense in one scroll.”
Tannus