Building trust in a market full of scepticism.
A specialist replica wheel retailer selling direct to everyday car owners, needing a site and content that builds trust in a market full of scepticism about quality.
What we actually do for them
Reproduction Wheels NZ sells exact-fit replica wheels direct to everyday car owners, a category where buyers are naturally sceptical about quality and fitment accuracy. Rather than starting from a blank page, we carried the existing Reproduction Wheels site across from Australia as the starting point for the New Zealand store, then set it up on Shopify with the ads and email marketing to build that same confidence here.
Start a Project
Carried across, then set up to run properly.
Brought the Australian Reproduction Wheels site across to Shopify as the starting point for the New Zealand store, leading with the fitment guarantees and quality detail that matter most in this category.
Reaching buyers, then reassuring them at the door.
Set up email marketing and ran Facebook and Google ads to reach car owners searching for the right fitment, plus designed the shipping boxes the wheels go out in.
The Shopify site now does a lot of the convincing before a customer even calls, leading with the fitment guarantees and quality detail that matter most in a sceptical category. Email marketing and targeted Facebook and Google ads have put the range in front of everyday car owners, and the branded shipping boxes carry that same confidence right to the door.
“They got the trust problem straight away. The new site does a lot of the convincing before a customer even calls.”
Reproduction Wheels