Giving reclaimed furniture the care it deserves online.
A North Canterbury maker turning reclaimed wine barrels into furniture and homewares, needing a site and content that matched the craft.
What we actually do for them
PURE by the Barrelman needed a brand-forward site and photography that gave their reclaimed wine-barrel furniture and homewares the same care that goes into making each piece, aimed at both online shoppers and market-day customers.
Start a Project
A site that matches the care in the craft.
Designed a moody, product-led site that puts the furniture and the sustainability story front and centre, aimed at both online shoppers and market-day customers.
From raw barrel to finished piece.
Shot the finished pieces, the raw barrels and the making process, then produced a short brand film showing how a wine barrel becomes a finished piece, start to finish.
Growing online sales alongside the markets.
Built a social content plan to grow online sales without pulling focus from their market-day presence.
“The site finally looks as considered as the product. That matters more than people think.”
PURE by the Barrelman