Content that doesn't feel like it came from an agency.
A streetwear and skate retailer we handle almost everything creative for - video, photography, marketing and ongoing web development - with real subcultural credibility.
What we actually do for them
Propaganda's site was already up and running when we started working with them, built by another developer. What they needed was one team behind everything else - video, photography, marketing, ads, email and the ongoing web development to keep the site current.
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Shot with the crew, not a studio.
Product and lifestyle photography shot with the local skate community, plus edit-style video for drops and events - work that reads as part of the culture, not an agency's idea of it.
Built around drops, events and the crew.
Google and Facebook ads, email marketing and social content built around drops, events and the crew, not just product.
Kept current without a full rebuild.
Took over web development and maintenance on the existing site, built by another developer, keeping it current without needing to start over.
“It doesn't feel like content made by an agency that's never picked up a board. That's exactly what we needed.”
Propaganda Streetwear & Skate