Turning browsers into direct bookings.
A motel needing a warm, bookable website that shows off the rooms and makes direct booking the easy option.
What we actually do for them
Focus Motel wanted more direct bookings instead of relying entirely on third-party booking platforms, plus a website and social presence that actually reflected how nice the rooms are in person.
Start a Project
Website & Photography
A site that actually looks like the rooms.
Designed a warm, photo-led site built around direct enquiries and bookings, then photographed every room plus the common areas and grounds in natural, warm lighting to match the in-person feel.
Marketing & Social
Staying visible between bookings.
Ran ongoing marketing and a simple social content rhythm to keep the property visible between stays, instead of only showing up when guests are already searching.
“People tell us the website actually looks like the rooms now. That never used to happen.”
Focus Motel