SEO & GEO
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Two search engines, one job.
Traditional SEO gets you found in Google - the technical setup, the content, the structure that tells search engines what you actually do and why you're worth showing. That part hasn't gone anywhere.
GEO (Generative Engine Optimisation) is the newer half - showing up when someone asks ChatGPT, Google AI Overviews or another AI tool for a recommendation, not just a search result. It's still early days for GEO, but the businesses paying attention to it now are the ones that'll show up when it matters.
Getting the foundations right first.
Site speed, structure, metadata, internal linking - the unglamorous stuff that decides whether Google can actually find and understand your site. No amount of content fixes a site Google can't crawl properly.
Showing up in AI answers, not just search results.
More people are asking AI tools for recommendations instead of scrolling search results. GEO is about structuring your content so those tools can actually find, understand and recommend your business - a genuinely new discipline, and one we're building into every SEO engagement from here.
Audit first, always.
Four stages, start to finish - tap a stage to see how it works.
Audit
Audit
We go through the site properly - technical issues, content gaps, how it's structured for both search engines and AI tools - before recommending anything.
Audit
We go through the site properly - technical issues, content gaps, how it's structured for both search engines and AI tools - before recommending anything.
Fix the Foundations
Fix the Foundations
Technical and on-page issues get sorted first, since content built on a broken foundation won't rank no matter how good it is.
Fix the Foundations
Technical and on-page issues get sorted first, since content built on a broken foundation won't rank no matter how good it is.
Build Authority
Build Authority
Content and structure get built out to genuinely answer what people (and AI tools) are actually asking, not stuffed with keywords for their own sake.
Build Authority
Content and structure get built out to genuinely answer what people (and AI tools) are actually asking, not stuffed with keywords for their own sake.
Track & Adjust
Track & Adjust
Rankings and visibility get checked regularly, with changes made based on what's actually moving, not left to sit for a year untouched.
Track & Adjust
Rankings and visibility get checked regularly, with changes made based on what's actually moving, not left to sit for a year untouched.
Managed monthly, billed every 28 days.
Draft pricing below for review - not live yet.
On-page fundamentals and a monthly technical check.
- On-page SEO for one location
- Monthly technical check
- Local SEO basics
- Monthly ranking report
Technical, content and local SEO working together.
- Technical + on-page SEO
- Monthly content built for search + AI tools
- Local SEO for Canterbury searches
- Monthly report + check-in call
Full SEO & GEO programme with regular content production.
- Full technical SEO audits
- Weekly content production
- GEO groundwork for AI-driven answers
- Priority support + strategy call
Multiple locations or a bigger content programme? Get in touch for a custom quote.